Case Studies



Please take note that the Case Studies are based on the previous School Sales Rep Program. Nevertheless, the point is the same: You can really earn money if you work hard!

Click on their names to read their stories:

Muhammad Farhan Bin Zainal (Compassvale Secondary School)

Sharon Hoo Li Wen (Singapore Polytechnic)

Calista Soh Ke Li (Ngee Ann Polytechnic)





"Muhammad Farhan Bin Zainal is a typical student in Compassvale Secondary School. After reading the previews online and purchasing all the books , he came across this website which offers to an opportunity for him to earn money.

Seeing the potential in the books that he had just purchased, he decided to give it a try. He emailed us and came down to the office on a weary Saturday. On that day, he collected twelve books.

To his surprise, he sold all the books within a week, a total of twelve books. All his customers were his friends who were interested to buy the books but were lazy to order online. Seeing this as a stepping stone, he went to the office the next week, and collected twenty books instead.

And on that week, he started to receive calls from strangers, even those from other schools!

"I believe they called me because of my network." Farhan told us. As a member of the Singapore Red Cross Youth, he has a wide network of friends, and he deduced that when a few friends knew about him selling the books, they spreaded the news around.

In May, Farhan came to our office three times, and sold more than 60 books. In fact, he is so popular among his network of friends that someone living in Chua Chu Kang, a Singapore Chinese Girls' School student, approached him to purchase the books! And the amazing fact: He lives in Punggol!

"I didn't do much marketing." He reasoned. When we first met him, he looks just like a typical quiet Sales Rep who seldom talk. But after interacting with him for a few meetings, we realize it could be his candid and sincere attitude that brings him all the sales.

"I also don't know" was his simple answer when we wondered why someone from a school so far away from his school will approach him.

Well, all we want to know is that people like him show us that going that extra mile, with a smile and a jovial outlook, will
not only bring in new friends, but also sales, which equals to money!"







"Sharon Hoo is only 18 this year, but she has a big dream when she first joined the Goody Books School Sales Representative Program: "I was expecting to earn a lot from this program and I even had targeted myself to sell at least 50 sets within one to two months." Bold words from a brave girl, who we believe will be, without a doubt, one of our top Sales Reps.

Sharon first joined us in mid-May, and from then on, yearned for good sales results. She came to the office every week, and every week, the books she collected from us were never below 15 books. Like many of our Sales Reps, she became a Sales Rep after realizing the potential of the books. "I wanted to buy a set of 4 long ago through website. But I was afraid I can't get the book and recently this sales rep program came out so I took it on." She told us.


Our Finance Manager giving Sharon Hoo (Right) her deserved pay cheque.

Sharon is the hardworking Sales Rep that we look forward to seeing every week: Coming down to the office to report weekly, sales exceeding what we had expected from her and lots of promotion effort from her. Her efforts paid off: Within two weeks, she sold a total of 33 books. And we are expecting more books to be sold by her on our next meeting from her: maybe the 40 books mark? Or - we will not be surprised - bypassing the 60 books mark!

So, how did she promote the books? "MSN nick, give out every single flyer outside school gates, word of mouth to friends, and finally blogspot. I set up a blog to sell the books."

Sharon Hoo is the role model for all Sales Reps, for her hardworking attitude has attracted our attention. She is the perfect example of a "Effort = Sales" formula, and we hope her story has inspired many of our Sales Reps.

So, is she happy working with Goody Books, when we are so glad to have her around? "Of course I am happy. The management is very helpful." And she concluded the answer with a "=)". We are sure that is sincere enough."








"If you are a School Sales Rep, has a blogshop selling our books and got tagged by someone nicknamed Calista Soh, do not worry: She's one of us, a member of the Goody Books School Sales Representative Program.

"I gave out the flyers to my friends and explained to them what the books are about, searched online for blog owners that have showed interest in the books and left my contact details on their tagboard, and I sent emails to the email address I collected from the chain emails that I received." Said Calista Soh, a Goody Books School Sales Representative in Ngee Ann Polytechnic.

Calista Soh is one of the pioneers who joined us when the program was first implemented. A quiet girl who sat at the corner when we introduced ourselves to her, she was reserved but opened up soon after.

When we asked her if earning money is the main purpose for joining us, we were surprised when we expected another answer from her. "As I read the introduction, where it was mentioned that there may be people that wants to buy the books but yet don't want to get it by post, I really felt very sad for them as the books are too good to be missed! Thus, I wanted to be a school sales rep so I can provide a more convenient alternative for these people." Politically correct answer? But, of course, she also added that "I started with the mindset that this is just going to be a secondary income and I didn't want to rely too much on the money I earned from this program, but as time goes by, I really hope that this income will be able to support my shopping needs!"


Our Finance manager giving Calista Soh (Right) her pay cheque.

So far, Calista has reached the 20 books mark, and is aiming for the next 40 books mark. It is not an easy journey, as she admitted that when she first signed up, she did not really put in much effort until she received the first email that invited her to go back to report her earnings and to get more books. "I felt very challenged to put in more effort in promoting the books and thus, as I started doing that, I sold my first book!" This, as what we always highlight, is another example of the formula "Effort = Sales"!

Well, we wish Calista the best of luck, and hope by the next time we meet her, she'll be on her 40 books mark. Who knows, she may be on the 60 books mark, for all she needs to do is to double her effort!"